"Back of every creation, supporting it like an arch, is faith. Enthusiasm is nothing; it comes and goes. But if one believes, then miracles occur."
- Henry Miller
ABOUT
SALT is a collective of thinkers, creatives and producers who specialise across four main arenas – branding, books, film & video, and mentoring. We are a South African company with a global reach and a special emphasis on the Middle East.
We have two creative hubs, one in South Africa and one in Jordan, although we work all over the world. What distinguishes us is our years of experience, our way of thinking about the creative offering and our carefully curated team comprising trusted partnerships that have been tested over many years.
BRANDING
SALT works with leading marketing companies, servicing some of the world’s most distinguished brands, offering conceptual and strategic consulting, writing and design.
“The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.”
– Leo Burnett
BOOKS
Some of SALT’s members are published authors in their own right. We also write books on commission for projects that we deem important and align with our values. Scriptwriting and all other elements of writing makes a significant contribution to our regular work.
FILM & VIDEO
SALT members have been engaged in the production of important films and videos for decades. We are currently involved in the producing of a major motion picture to be filmed in Jordan.
MENTORING
We are actively engaged in coaching and mentoring other creatives, and advancing young talent, particularly in the Arab world.
